About Us

Who we are

"Quality guaranteed since 1978"- these words underline the legacy of Maya appliances, a company that has captured the imagination of homemakers in more than 10 million kitchens worldwide for over three decades. With unmatched quality and state-of-the art innovations, trust and support of deals and distributors, Maya has created a history celebrated by awards and accolades.

We at Vidiem, the flagship brand of Maya Appliances, ensure that every product that rolls off our production lines is safe, reliable, efficient & ergonomic. Our mission remains single-minded: to improve the family’s quality of life through the superior quality and efficiency of our home appliances.

Our Journey

MAL launched by an enthusiastic, dedicated and committed team
Small shed, producing 20 mixies a day
Network in Chennai and small parts of TN

Launch of coffee maker
Moved to new factory premises
Aggressively grew dealer network across Tamil Nadu, Kerala
Expanded Mixie models to 4

Blistering growth in production
Expanded Units, Capacities
Expanded product categories, innovated design
Domination in South; 2nd largest Mixie brand in India
22 Customer Care Centers, 350 Authorized Service Centers, 2600 Dealers

No. 1 Mixie manufacturer and a leading Kitchen Appliance brand in the country*
Present in over 10 Million Homes
More than 14000 Dealers, 400 Authorized Service Centers, 100 Customer Care Centers
Exports to USA, Singapore, Middle East, Sri Lanka, Indonesia

Successfully migrated the business to Royal Dutch Philips to begin a new chapter in the Kitchen Appliances industry
Inaugurated a new beginning with Vidiem – innovations in Kitchen Appliances inspired by you, the consumer
Launch of a unique range of gas cook tops and table top grinders that revolutionized the category